Your days of getting your money’s worth out of your toothpaste tube could be coming soon. LiquiGlide, a chemical manufacturing company based in Massachusetts, has partnered up with Colgate to create a non-toxic, non-stick coating that can be applied to the inside of toothpaste packaging to eliminate friction between solids and liquids. This would mean toothpaste would effortlessly slide out, rather than be squeezed out slowly once the container is nearly empty. European customers can now try out the new coating with Colgate’s new Elixir line. The new line comes in a clear, recyclable plastic toothpaste package that allows the product to be dispensed much more easily. No word on when the Elixir products might come to the U.S.