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Careers In Radio
- Account Executive-The person who sells advertising time and works closely with businesses to help them market themselves to the station’s audience.
- Announcer-Announcers are a radio station’s “voice” and are often the people with whom the public identifies. This person introduces programs and music, reads commercial copy and public service announcements & is involved in the overall public presentation of the station.
- Business Manager-This person is responsible for all office functions. They oversee all commercial scheduling and billing, while also managing accounts receivable/payable and performing several human resource functions.
- Chief Engineer-The chief engineer is responsible for the technology necessary to put the station’s broadcast on the air. The engineer works to maintain broadcasting capabilities and provide quick solutions to problems that may arise with the transmitter, tower satellite receiver & other related equipment.
- General Manager-The person responsible for the overall operation of a station. This position requires business knowledge, leadership ability & technical understanding of how a station operates.
- General Sales Manager-This person hires and supervises the sales staff, reviews programming for the best sales opportunities, develops sales plans/goals, studies and understands the station’s market, and approves all sales promotion campaigns. Some stations have multiple levels of sales managers, including National, Regional & Local Sales Managers who focus on various aspects of sales.
- Maintenance Engineer-This person installs and performs preventative maintenance on the station’s control consoles, boards, recording equipment, microphones, and a wide variety of other station equipment and electronic systems.
- Music Director-This person manages the station’s music library and works with the program director in selecting new recordings to be played as they are submitted by the record companies.
- News Director-The person who runs the news department. The news director assigns stories to reporters on staff, monitors the wire service, and is involved with identifying the important news issues within the community.
- Production Director-The production manager assigns announcers, schedules studios, arranges recording sessions, produces commercials, & directs programs. They are also responsible for writing commercial and promotional copy in support of the station’s sales, marketing & promotional efforts.
- Program Director-The person responsible for the entire on-air product, the PD governs the sound stations. With control over production, talent, work schedules, and program schedules, the Pd’s programming objectives support the goals of the general manager and the general sales manager.
- Receptionist-The duties of the receptionist vary by the size of the station. This position is ideal for understanding all aspects of how a station operates.
- Sales Assistant-This position offers support to the sales staff and managers by handling much of the office work, including drafting proposals, which allows the sales staff to focus on meeting with clients and developing business.
- Sports Director-This position is similar to the News Director, but sports often handle the play-by-play coverage of local sporting events. Stations that do a lot of sports sometimes hire a “color” announcer to complement the play-by-play talent.
- Traffic Director-Collects data from other departments in order to prepare a minute-by-minute schedule for the broadcast day. The traffic person is the daily link between the sales department and programming department, keeping up-to-date commercial time availability.